Templates vs. Custom Web Design for Start-Ups

By on March 21, 2013

Because the internet is constantly evolving, it’s difficult to find a hard statistic for just how many new websites are launched each day. Yet it’s clear from domain registration sources that the number is well into the millions. If you’re thinking creating a money-making blog or launching your own online business, you’ll need to keep this figure in mind and ensure that you do all you can to make your new website stand out from the hundreds of millions of others that could cover the same topic and territory.

Content is important, but so is design. Web design is what will initially grab a visitor’s attention, or cause them to quickly click on the back button of their browser. Fortunately, there are numerous tools at your disposal to create an outstanding website. One of the first decisions to make is whether to use templates or custom web design. There are pros and cons to each.

Web Templates

One of the great things about web templates is that many of them are completely customisable, and free of charge. You don’t have to be an expert in coding or digital painting to use a template, yet you will still have a professional final result if you choose wisely. The major benefit of using templates is that they can give you a pre-arranged concept when it comes to background, layout, and colour themes. If you are working with a low budget as you start up your business, you don’t have to spend all of your money on creating a website. You can always hire a professional to overhaul the website as you start to earn more, but starting with free templates helps you get things off the ground. Very little time is needed for development; because everything you need is right there.

However, the best free website templates tend to be popular, which means that there will be loads of other individuals and businesses using the same template. You may be able to customise the design, but only to a certain extent.

Custom Web Design

If you decide to hire a professional designer to create your website, you will ensure that you have a unique product. The downside is that unlike free web templates, you will probably have to pay for it. For this money you’ll be guaranteed a unique design, which can be customised to match your specific brand. Web designers can use 3D tools like Autodesk software to create digital animations or interesting artwork unlike anybody else’s. You can still have input into the design if you have written down a list of features that you want included. The web design team will most likely sit down for a consultation with you to discuss your ideas.


You’ll also benefit from the expertise of the web designer, if you choose one who is skilled with search engine optimisation and social networking. Many of today’s design firms not only create a website that is visually stunning, but they also know how to work the background coding of the website to improve its visibility in search engines. If you are going to do it yourself and don’t know much about coding, you will want a content management system included in the web design.

These are just a few things to keep in mind as you go about creating a unique website for your start-up business. The beauty of websites is that they can constantly be modified as your business grows.

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