Streamlining Business Networks with Cross-Channel Commerce with the Help of an IT Company

By on October 22, 2012

Advancements in technology allow consumers to do commerce anytime, anywhere with a mobile device and ubiquitous access to broadband. Hence, being able to practice cross-channel commerce is an essential part of growth in every industry. With the help of an IT company, businesses planning to operate in multiple commerce channels can streamline their network to ensure efficiency of operations to successfully serve consumers in all channels.


In 2011, McKinsey & Company, Inc., a trusted advisor and counselor to businesses and institutions, reports 53 percent of consumers do their research online and make their purchases in physical stores, while 30 percent browse physical stores and make their purchases online. This only shows how consumers today are actively using both channels to help them make a purchase.

As social and mobile commerce become stronger than ever, many businesses find it necessary to integrate virtual stores with their existing brick and mortars. Moreover, shoppers who use different channels tend to spend up to more than 30 percent than single-channel shoppers, according to Ecommerce Times, an online newspaper focusing on e-business.

As consumers value a convenient, informative, and personal shopping experience, the challenge for businesses planning to run on multiple channels is to provide exceptional customer service across all channels. To achieve this, they need to make sure that online services are available 24/7, and that they provide all the necessary service or product information in their virtual stores.

In this case, an IT company can help a business streamline their network for seamless integration of physical and virtual stores. With its experienced IT experts, it can help businesses device a strategic plan that will secure the network, ensure business continuity, and optimize critical parts of operations.

IT companies can help these businesses protect their data from security threats such as viruses, worms, rootkits, spam, spyware, and hackers. Most companies’ defense in depth strategies will also include firewall, antivirus, encryption, intrusion detection and prevention systems, automated patch management, and formal end-user security training, among other security measures. Taking the necessary steps is extremely important as any case of data breach can lead to fees, penalties, incarceration, lost opportunity costs, and more.

Reliable IT companies also provide 24/7 remote monitoring to ensure the IT network is working whenever a consumer visits a virtual store. This way, any problem can be spotted and fixed before it escalates. IT companies not only remotely manage IT system but also provide emergency solutions for unforeseen failures, troubleshooting, and repairs. They can also offer onsite support to perform routine services and optimize the IT infrastructure.

Such companies include consulting services to help businesses planning to practice cross-channel commerce choose the right technology for their operations. IT companies can help them choose integration solutions to effectively consolidate information from every commerce channel in a unified database to ensure easy access and accuracy of information.

With new technologies available today, consumers now have different options on how to research and purchase goods. For businesses planning to run on multiple channels, they can provide exceptional customer service in all commerce channels by getting help from an IT company.

This is a Guest Post by Aadith sasi
on behalf of

About shubham

Shubham is a 18 year old blogger and Search Engine Optimization expert from Rajasthan ,India and loves to play with latest gadgets and writes reviews about the same at Topin10 you can check out his new blog here

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